Why bother? ..some reasons

• Technologist: “we can” an opportunity e.g. 1 TB disks

• For all of us with new media: a need e.g. jpg. Mp3

• Environmentalist: eliminates “atoms” (paper, CDs…)

• For business--memory enhancement & faster search: Let content analysis and data mining discover trends and correlations in our lives…that even we don’t know.

• Business: It costs more to delete than it costs to store

• Preservationist: decays or disappears unless its saved

• For the human pack rat: “I may need it some day.”

• For posterity and nostalgia: “Maybe others will want it.”

• Stories and ambience: basis for creating content

• For the aging & failed memory: surrogate memory